Tuesday, September 15, 2009

Is the golden age of romance in Bollywood over?

I totally disagree! I do not buy the idea the environment in earlier times – Stars, movies, individuals – were more romantic than ours.” That is bollywood's new, blazing love-guru, director Imtiaz Ali, Who’s "Jab We Met" and "Love Aaj Kal" seemed to have zonked the masses. "The passion and intensity of love,iipm loss and longing that you speak about is still around – it could, for example, well be a man sitting in a café, sipping coffee by himself, cheerful, bullish on life, doing his crossword. Suddenly, we see tears rolling down his cheeks. There could be a zillion reasons, only the manifestations are different. These are complex times and the trappings, idiom, style and manner of expressing love, feeling and emotion has changed to keep pace with it. The real thing, however remains intact.” The inimitable Gulzar comes next. “I don’t think it is all true, although (partially) it seems so. I feel it’s a completely time and place things. The long drawn romance born of rishtas that came from different cities, defining the distance-lends-enchantment factor in todays’ life belongs to the fiction category! The tremulous meeting of eyes, accidental brushing of hand leading to unspoken, inarticulated, romantic highs doesn’t happen any more. That was then … the fifties. In year 2009, it is a more pro-active, informal and direct interface between young men and women living in a world dominated by internet, Cell phones and ATMs. It is a generational thing, That is the way the young people conduct romance today… and I go along with it all the way!”

Ah well, but dear reader you might like to pause and reflect on this as well…

Once upon a time, love was romance. Dilip holding his Queen of Hearts protectively in his arms, while his eyes blazed defiance at his royal father; Raj embracing his woman passionately: Dev prancing around with his lady love. All that resides in the fluffy soft focus of a distant past. Today, love appears to be less of a sublime emotion, more of a consumer perishable along the FMCG line. To be clinical is to be in. Increasingly, the primacy of permissiveness has replaced love with sex, corrupting into an act, a behaviour, an ingredient so artificially (and seductively) relevant that film-makers have appointed themselves as lab-specialists. They have detailed, magnified and celebrated titillation in the mainline commercial – and in doing so, destroyed emotion, buried passion, corrupted intimacy, killed charm and de-mystified romance…forever. And the loss remains completely ours...


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Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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