Saturday, May 4, 2013

Research Methodology

METHODOLOGY – TOP 30 B-SCHOOLS
FIRST PHASE:

ICMR prepared an initial list of 200 B-schools in India that have been providing full-time management courses for at least the past three years and which were also the most-recalled amongst the student fraternity (sample size of 2000 students who are currently pursuing a management course, spread across five metros). This initial list comprised both private and government-affiliated institutions. Subsequently, ICMR conducted a perception survey amongst MBA aspirants, management students (currently pursuing their MBA) and executives from the corporate world. The survey was based on the parameters of awareness, recall, legacy and image & perception. A sample of 4500 respondents was thus covered in the study across Delhi, Mumbai, Kolkata, Bangalore, Chennai, Chandigarh, Bhubaneswar, Pune, Hyderabad and Ahmedabad, using a structured questionnaire. Based on the frequency of responses, the final list of top 30 B-schools was shortlisted.

SECOND PHASE:
The final ranking was based on the average of weighted scores per parameter (details below) given by the esteemed panel of experts. The respected panel of experts comprised of Keertan Adyanthaya, Managing Director, FOX International Channels; Sandeep Tyagi, VP – HR, Videocon Industries; Ramandeep Singh, Head – HR (Talent Acquisition & SME), Bharti Airtel; Sandeep Bhushan, VP – Digital, HT Media; Srivathsan S., Head – HR, Times Television Network; Anupam Bansal, Executive Director, Liberty Group; Sharad Mathur, Head, SBI General Insurance; Prashant Singh, VP & Country Head – FOS & Agency, Royal Sundaram Alliance Insurance Company; Chandan Choudhury, MD, Dassault Systemes India; Mudit Bhatnagar, Deputy Vice President and Head – Marketing & International Business – DHFL; Pradeep Kashyap, CEO, MART and President – Rural Marketing Association Of India; Pramoud Rao, Managing Director, Zicom Electronic Security System; Sudarshan Mazumdar, Country Head – California Almond Group; Akash Sureka, Founder, MD & CEO, Hoopz Planet; L.S. Krishnan, Business Head – Amagi Media Labs; Dhananjay Chaturvedi, MD, Miele India; Soumya Kanti – President and Head (PPP initiatives & Global Business), Educomp Solutions; Harinder Dhillon, Sr.VP – Sales & Marketing, Raheja Developers; Altaf Halde, MD (South Asia), Kaspersky Labs; Anuj Jain, CEO, JSL Lifestyle; Archana Browne, VP – Sales & Marketing, International Recreation Parks Pvt. Ltd. (India); Ronesh Puri, Managing Director, Executive Access; Dr. Alok Bharadwaj, Sr.VP, Canon India; Nipun Singhal, President, Lloyd Electric & Engineering [For a complete list, please refer to the detailed profiles].

Each panelist was provided with the write-ups (sent by the participating B-school) and detailed secondary data generated by ICMR for the 30 institutes based on the following parameters (mentioned along with respective weightages):

l Quality & Volume of Course Contents 40% l Quality & Volume of Industry Interface 15% l Quality & Volume of Research & Writings 15% l Quality & Volume of Global Exposure 15% l Placement & Packages 15% It is important to note the context of the weightages given to the parameters in question. We firmly believe that the most important factor for any B-school to be ranked has to be necessarily its course contents. This factor is what differentiates the world’s leading management institutions from the also-rans. No amount of teaching, interface & exposure is helpful unless the course structure is world class – and that is the reason why this factor has been given a 40% weightage by us, while all the other factors have been assigned a weightage of only 15% each.

Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
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