HE BOASTS INDIGENOUS TECHNOLOGY, AND BELIEVES ON THE SAME TO BRING IN A REVOLUTION OF ITS KIND. ALOK SINGH, CEO, NOVATIUM SOLUTIONS PVT LTD, EXPLAINS HOW HE MIGHT MAKE IT POSSIBLE...
Founded in 2004 with a vision to provide “Computing to the next billion users,” Novatium Solutions Pvt Ltd has so far worked towards creating a solution that makes computing simple and affordable by using indigenous technology. And in the process, developed the first generation of truly thin, embedded devices capable of operating on any server platform, be it Windows or Linux, without any change in device (It has been considered as one of the top 4 technology breakthroughs in India by the External Affairs Ministry, Government of India). This clearly explains why the company has as many as 11 global patents to its credit. In an interaction with 4Ps B&M, Alok Singh speaks about the company’s products and strategies, which can play a big role in building a bright future for Novatium.
How do you intend to provide computing “to the next billion”?
The intent behind this vision is to create a solution that will make computing accessible and affordable for the next billion users. In India (and many other developing nations), the current computing solutions are considered to be complex, expensive, and technology focused rather than consumer focused. As a result the common man is kept away from it. So unlike the growth in the mobile and cable sectors, growth of computing and computers has been very slow. Novatium’s innovations have been in the area of providing holistic computing experience that is affordable and easy to use.
Recently, you entered into a strategic tie-up with Bharti Airtel…
We entered into a strategic partnership with Airtel to help expand the broadband market in India. We had launched services for Airtel Broadband customers in Chennai followed by other southern states. Our partnership reinforces the strategic intent to enhance the computing experience for Airtel Broadband subscribers. Novatium’s managed computing service would add to Airtel’s existing portfolio of services that harness the power of cloud computing. The initiative will not only help individuals, but also the business users in saving on recurring costs.
Founded in 2004 with a vision to provide “Computing to the next billion users,” Novatium Solutions Pvt Ltd has so far worked towards creating a solution that makes computing simple and affordable by using indigenous technology. And in the process, developed the first generation of truly thin, embedded devices capable of operating on any server platform, be it Windows or Linux, without any change in device (It has been considered as one of the top 4 technology breakthroughs in India by the External Affairs Ministry, Government of India). This clearly explains why the company has as many as 11 global patents to its credit. In an interaction with 4Ps B&M, Alok Singh speaks about the company’s products and strategies, which can play a big role in building a bright future for Novatium.
How do you intend to provide computing “to the next billion”?
The intent behind this vision is to create a solution that will make computing accessible and affordable for the next billion users. In India (and many other developing nations), the current computing solutions are considered to be complex, expensive, and technology focused rather than consumer focused. As a result the common man is kept away from it. So unlike the growth in the mobile and cable sectors, growth of computing and computers has been very slow. Novatium’s innovations have been in the area of providing holistic computing experience that is affordable and easy to use.
Recently, you entered into a strategic tie-up with Bharti Airtel…
We entered into a strategic partnership with Airtel to help expand the broadband market in India. We had launched services for Airtel Broadband customers in Chennai followed by other southern states. Our partnership reinforces the strategic intent to enhance the computing experience for Airtel Broadband subscribers. Novatium’s managed computing service would add to Airtel’s existing portfolio of services that harness the power of cloud computing. The initiative will not only help individuals, but also the business users in saving on recurring costs.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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