"With rising rural sales and the approaching launch of the compact car, we believe that setting up dealerships in small towns is viable," asserts TKM’s General Manager (Sales), Sailesh Shetty. The company’s move of expanding its dealership network is rightfully supported by the launch of its small car as it''ll be then easily available to the consumer.
Nakagawa explains, “The aim of attaining the double-digit market share is closely related to the launch of the small car and once that happens, I believe we will be there before the target time.” It’s not Toyota alone which is going gung ho on the Indian compact car market; rivals like Ford, GM and Renault are also planning their respective small cars in the country around the same period. GM India will be launching their much-awaited Beat by early 2010 and same is the case with Ford Figo which was recently showcased in the country in the presence of Alan Mulally, President, Ford Motor Company. Time is definitely not on Toyota’s side, as the small car market has already got extremely crowded; and the company has no brand equity in this segment at all. GM has in fact strategised better than Toyota in this regard, with launches like Spark and U-VA. Moreover, the increasing competition in the SUV market may also pose a threat to the cushy position of TKM. In addition to the reloaded Endeavour from Ford’s stable, companies like Skoda, Hyundai, Volkswagen and Audi are going very bullish on the success of the Indian SUV market and have lined products to get their share of this pie. “The Indian SUV market still accounts for very low volumes as compared to passenger cars and will see a boost in the demand in the near future,” avows Pawan Goenka, President (Automotive), Mahindra & Mahindra.
Skoda is aiming to drive its Yeti into the Indian geographies by the first half of 2010. Similarly, Audi Q3, BMW X1 and Nissan Murano are expected to follow suit soon.
Nakagawa explains, “The aim of attaining the double-digit market share is closely related to the launch of the small car and once that happens, I believe we will be there before the target time.” It’s not Toyota alone which is going gung ho on the Indian compact car market; rivals like Ford, GM and Renault are also planning their respective small cars in the country around the same period. GM India will be launching their much-awaited Beat by early 2010 and same is the case with Ford Figo which was recently showcased in the country in the presence of Alan Mulally, President, Ford Motor Company. Time is definitely not on Toyota’s side, as the small car market has already got extremely crowded; and the company has no brand equity in this segment at all. GM has in fact strategised better than Toyota in this regard, with launches like Spark and U-VA. Moreover, the increasing competition in the SUV market may also pose a threat to the cushy position of TKM. In addition to the reloaded Endeavour from Ford’s stable, companies like Skoda, Hyundai, Volkswagen and Audi are going very bullish on the success of the Indian SUV market and have lined products to get their share of this pie. “The Indian SUV market still accounts for very low volumes as compared to passenger cars and will see a boost in the demand in the near future,” avows Pawan Goenka, President (Automotive), Mahindra & Mahindra.
Skoda is aiming to drive its Yeti into the Indian geographies by the first half of 2010. Similarly, Audi Q3, BMW X1 and Nissan Murano are expected to follow suit soon.
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