Asia’s biggest electronic dance music festival is here!
When New Year is around the corner, everybody is looking out for the best parties around. Those who can afford to fly out, don’t think twice before heading to the Mecca of partying – Ibiza. Or if they’ve had enough of that Spanish isle, then Mykonos in Greece is the next choice of the discerning clubber. And for those who prefer to pile on the air mile reward points head to South Beach in Florida. Goa, on the other hand, is where the rest of us try our level best to get to. Goa is the Indian man’s Ibiza, Mykonos and South Beach, and with a crazy number of parties and DJs who really can work a crowd, it does truly live up to all the hype. But before you begin planning to fly in on the 29th December this year, here’s a tip – Goa gets hot and happening a lot earlier, from the 27th to be precise – when thousands will be getting together to bump ‘n’ grind at Goa’s Candolim Beach to electrifying dance music at this year’s edition of The Sunburn Festival.
With a line-up that includes the world’s no.1 DJ, it’s hard to imagine that this will only be the third edition of The Sunburn Festival. In Nikhil Chinapa’s (Festival Director and Creative Consultant) words, “The line-up that we have is the most glamorous, most heavyweight line-up that we’ve seen in Asia ever. We have the world’s no. 1 DJ Armin Van Buuren, arguably the world’s no. 1 House DJ, Roger Sanchez, and the DJ who’s risen up the ranking most spectacularly in the past four years – Sander van Doorn. To add the cherry to the cake, we’ve got Gatecrashers hosting a whole stage, and people who’ve been following dance music for the past 20 years, know that Gatecrashers is to dance music what Pink Floyd is to rock.” A number of Indian artists and bands will also be playing at the festival like Pearl, Jalebee Cartel and Tuhin Mehta. Aiming to offer an irresistible synergy of music, entertainment, food and shopping, the organisers are positive the festival will be the biggest and the best that Asia, and not just India, has ever experienced.
When New Year is around the corner, everybody is looking out for the best parties around. Those who can afford to fly out, don’t think twice before heading to the Mecca of partying – Ibiza. Or if they’ve had enough of that Spanish isle, then Mykonos in Greece is the next choice of the discerning clubber. And for those who prefer to pile on the air mile reward points head to South Beach in Florida. Goa, on the other hand, is where the rest of us try our level best to get to. Goa is the Indian man’s Ibiza, Mykonos and South Beach, and with a crazy number of parties and DJs who really can work a crowd, it does truly live up to all the hype. But before you begin planning to fly in on the 29th December this year, here’s a tip – Goa gets hot and happening a lot earlier, from the 27th to be precise – when thousands will be getting together to bump ‘n’ grind at Goa’s Candolim Beach to electrifying dance music at this year’s edition of The Sunburn Festival.
With a line-up that includes the world’s no.1 DJ, it’s hard to imagine that this will only be the third edition of The Sunburn Festival. In Nikhil Chinapa’s (Festival Director and Creative Consultant) words, “The line-up that we have is the most glamorous, most heavyweight line-up that we’ve seen in Asia ever. We have the world’s no. 1 DJ Armin Van Buuren, arguably the world’s no. 1 House DJ, Roger Sanchez, and the DJ who’s risen up the ranking most spectacularly in the past four years – Sander van Doorn. To add the cherry to the cake, we’ve got Gatecrashers hosting a whole stage, and people who’ve been following dance music for the past 20 years, know that Gatecrashers is to dance music what Pink Floyd is to rock.” A number of Indian artists and bands will also be playing at the festival like Pearl, Jalebee Cartel and Tuhin Mehta. Aiming to offer an irresistible synergy of music, entertainment, food and shopping, the organisers are positive the festival will be the biggest and the best that Asia, and not just India, has ever experienced.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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