Welcome To The World Of IIPM

Saturday, August 28, 2010

IIPM Mumbai News - Industrial visit to Bombay Stock Exchange

The students of IIPM Mumbai were taken for an industrial visit to BSE (Bombay Stock Exchange) on the 24th of June 2010. They were shown a BSE Corporate Film and thereafter were enlightened on the Function of Exchange through a presentation.

During this visit, the students also acquired knowledge about the stock exchange structure, its process & procedures and products traded on it, various training programs and certification exams related to the capital market. Also the wide list of training programs help enhance the students knowledge about the capital market and also provides them with a certificate that will help them in advancing their career.

Friday, August 27, 2010

IIPM Top Global B School - Industry Visit to VSL - IIPM Hyderabad

A group of 30 students from the SS/ 09-11 batch of IIPM Hyderabad accompanied by the Mr. Pankaj Kumar Yadav & Ms. N.Greeshma Reddy traveled 35 kilometers away from the city to Kottur, Mahaboobnagar District, A.P. They reached the site in the afternoon and were warmly welcomed by V. Venkateshwara Reddy (Vice President – Operations).

Established in the year 1987 with motto of “Steel Of Generation Next”. VSL is an integrated steel plant manufacturing superior quality sponge iron through electric furnace route.VSL is equipped with the most modern rolling mill with the state of the art German Technology of THERMEX for manufacturing high quality TMT bars. It is one of the few integrated steel plants awarded with ISO 9001-2000 certification in the first month of commissioning.

IIPM Editorials - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

S. C. Ahluwalia,

GM Marketing, BSNL

My best marketing moment was launching the Hindustan Bol Raha Hai campaign featuring Deepika Padukone. In Hindustan Bol Raha Hai campaign one can see Deepika helping a mountain village woman talk to her son on her mobile and helping a rural woman in Rajasthan in delivering a baby by connecting her to a doctor through the Internet on a laptop. The campaign also shows a family on a tractor talking on a mobile and an engineer guiding his workers; a teacher teaching kids in a school using a laptop; a man on an elephant cheering for her daughter, all by using the crystal clear network and services of BSNL present in every corner of the country. As a marketing person, we take lot of pride as this particular advertisement was the “Most Watched Ad” of the country in a survey conducted in 2009. In fact, every product launched by BSNL is definitely encapsulated with the prime brand attributes, and distinguishably is ingrained with its individual set of USPs to offer, which further reaches out to a consumer as a unique service or benefit, simplifying the routine functionalities of life. For instance, BSNL 3G being the fastest form of mobile internet is an altogether unique product offering to the consumers and is available in almost 318 cities today with a potential of selling itself on its product stature alone. We also aim at furthering our scope of 3G services with a comprehensive nationwide roll out and a revision of tariffs that has already started to materialise, regionally. And adding on to the wide spectrum of innovative services, besides 3G & Wi-Max we have also ventured into the Enterprise solutions, that not only lets us expand our horizon of services, but eventually gearing up for our revenue from an added resource.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…

The Sunday Indian:-

B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine’s B School Ranking Scam Exposed

Business Standard Exposes the Outlook Magazine Money Editor

Don’t trust the Indian Media!

IIPM enters into media education

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. – For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Thursday, August 26, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Nigel E. Wark

Executive Director – Marketing & Sales, Ford India

Launch of Ford Figo in India has been a moment, which is very close to my heart. I have worked for many years with Ford Motor Company and have helped in launching various products across the world, but with Figo having the potential to change the magnitude of the game that Ford is playing today in India, it gives me immense pleasure to work with the team. The launch of Figo is all the more important as it is expected to bring in volume for the company, which is not present dealing in a segment where the bulk of the cars are sold in India.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Wednesday, August 25, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Murugavel Janakiraman

Founder & CEO, Consim Info (bharatmatrimony.com)

My most noteworthy marketing moment was during the year gone by, when we at bharatmatrimony.com launched three new initiatives. First, we launched elite matrimony (elitematrimony.com), which basically caters to celebrities and the subscription for it reaches as much as Rs.1 lakh. Second, was the launch of privileged matrimony, a service within the main website, for people who are busy professionals. And lastly, we launched communitymatrimony.com which caters to 30 different communities.

Monday, August 23, 2010

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Pradeep Bakshi

Vice-President, Sales & Marketing, Voltas

Of all the experiences I had in the marketing of brand Voltas so far, the campaign conducted in October 2007 stands out as the most important, as we had just launched ‘A-star rated’ ACs at that time. It was pivotal, as we were the first ones to launch it and the industry was not ready for such a product. But eventually we did get some good mileage out of it. The manner in which we built a baby brand into a cash-generator is some memory.

Friday, August 20, 2010

2009: BAD’VERTISING --> 2010: GOOD’VERTISING

having grown at an average rate of 15-18% over the five year period 2004-2008, it was but natural for the Indian media and advertising industry to expect a much better year in 2009. But none anticipated the dramatics of the market dynamics that were to unfold in 2009 – the ad pie shrunk by a full 10% and the revenues dipped to Rs.186.70 billion (as compared to Rs.207.17 billion in 2008). Be it print, outdoor or cinema, their ad revenues were bleeding to the extent that print media lost Rs.20 billion in ad revenues (a de-growth of 21%).The only industry segment which survived the onslaught was Internet, which grew by double digits clocking in revenues to the tune of Rs.4.53 billion (as compared to Rs.3.63 billion in 2008). The media and advertising fraternity would certainly like to forget the year 2009 and focus on 2010 wherein it is estimated that the advertising pie would be worth Rs.211.45 billion (a good 13% increase over 2009, considering the 10% dip). The media and advertising industry to a large extent is perception driven and as rates are beginning to firm up once again, the market will expectably be on the upswing. The industry forecasts are positive, television and radio are projected to grow at 15% and 20% respectively, while print media is all set to reverse the trend and grow by 9%. Clearly, with the worst over, these projections are in a way welcome relief for the industry.

Gyanendra k. Kashyap

Thursday, August 19, 2010

THE FUSION OF A TRIBE, QUITE DIGITALLY

The downturn has certainly made companies more sensitive to the returns they achieve from their marketing investment and has sharpened their focus on the online medium. Pawan Goyal, MD – Asia and Middle East, Tribal Fusion explains ways to deal with the challenges of space, cost, impact and targeting that are associated with digital marketing

But why would an advertiser chose Tribal Fusion over other digital marketing solutions provider?
We are the biggest ad network not only in India, but also in the entire Asia and Middle East region. According to comScore, we reach more than 50% of online users in India. We are client neutral in our approach and as a result, our competitors like Yahoo, Google, MSN and Rediff all advertise with us for their branding requirements.

Social medium is one of the biggest platform for advertisers today. What innovation are you doing in terms of marketing on the social media platform?
We have almost all popular social networking sites on our network, which enables us to build anonymous personalised profile about web users. This allows us to deliver personalised messages to users based on their psychographics and behavioural patterns. Not only that, it also equips us with information relating to a user’s interest and hobbies, providing a fair understanding of their lifestyle, hence allowing us to target them effectively.

Popular Internet marketing solutions include competitor analysis, search engine submissions, link building, e-mail, RSS feeds and blog marketing. Which out of these has the greatest potential and why? Is there any other form that is fast emerging?
Search, display and e-mail marketing are different digital channels of marketing. As more users join the broadband wagon and broadband speed, I believe that Video Advertising will take-off in this market very soon. We offer Full Engagement Video (FEV) ad units in our product suite. FEV is a full-page video ad that dramatically increases user engagement by taking over the entire screen. In addition to this, the launch of mobile 3G services on a large scale will open another medium to deliver advertising.

Has the awareness among consumers increased by using vertical-specific targeting tools in order to drive immediate purchase?
Online medium allows marketers to collect valuable information about individuals. We can know of their location, interests and purchases based on their past online behavior. Reaching the right user with a specific message helps to drive users to the purchase funnel.

Affiliate marketing boosts the sales of companies with the help of collaborators especially in online medium. What is your take on it?
Affiliate marketing works with long tail and remnant inventory. It helps in filling in whatever inventory is left and in increasing the sales of clients. However, when it comes to delivering customers at scale and within brand safe environment, affiliate marketing has huge constraints.

Neha Saraiya

Wednesday, August 18, 2010

NIGHT’S OVER FOR SAMSONITE

Samsonite has suddenly become aggressive in promoting its 110-year-old brand. Apart from coming out with an ad campaign, Samsonite is also trying its hands at in-film placement with My Name is Khan. All the leading airports of the country have been donned with Samsonite’s ads showing King Khan with a Samsonite bag. But why such sudden focus on advertising and marketing? Ask this to the Samsonite people and they will deny about any such sudden instincts as the company claims that it was the slowdown that put a stymie in their ad budget. And with slowdown bidding adieu, it’s quiet logical for Samsonite to come back into advertising again. What’s truly missing is the promotion of the group’s blockbuster product American Tourister? “We’ll be soon rolling promotional activities for American Tourister also,” says Subrata Dutta, COO, Samsonite South Asian Pvt Ltd.Subrata Dutta, COO, Samsonite

Tuesday, August 17, 2010

WHEN SMALL IS BEAUTIFUL

First Rajshri Productions, then Shah Rukh’s Red Chillies Entertainment and now Yash Raj Films. What is it that’s bringing these movie mavericks to the idiot box? 4Ps B&M does a checkout with some eminent industry insiders...

Interestingly, this hints that with more and more filmmakers coming to the small screen, there is a huge scope to expand the viewer base of TV even further. This will also pave way for more niche content, which is a norm in the West now. “YRF, for example, is doing shows that are targeted more towards an urban niche,” says Zee TV’s Motwani. But then, it will take some time before such niche content makes inroads in the Indian TV space.

A rather interesting observation is that most filmmakers that are coming to TV are the traditional ones. The revolutionary Gen Y filmmakers apparently are still shying away from TV. As Purnendu Shekhar, writer of shows like Ballika Vadhu and Jyoti explains, “The leaders of new wave cinema wrongly think TV to be a regressive medium. They think it doesn’t match up to their ‘intellectual’ capacity. But sooner or later, they too will join the small screen keeping in mind the huge potential it has.” Truly, as Planman’s Shuhoshekhar says, “When the fat lady sings and when the doves come calling (read, slowdown), the TV provides salvation!” Amen!

Pallavi Srivastava