Pradeep Bakshi
Vice-President, Sales & Marketing, Voltas
Of all the experiences I had in the marketing of brand Voltas so far, the campaign conducted in October 2007 stands out as the most important, as we had just launched ‘A-star rated’ ACs at that time. It was pivotal, as we were the first ones to launch it and the industry was not ready for such a product. But eventually we did get some good mileage out of it. The manner in which we built a baby brand into a cash-generator is some memory.
Vice-President, Sales & Marketing, Voltas
Of all the experiences I had in the marketing of brand Voltas so far, the campaign conducted in October 2007 stands out as the most important, as we had just launched ‘A-star rated’ ACs at that time. It was pivotal, as we were the first ones to launch it and the industry was not ready for such a product. But eventually we did get some good mileage out of it. The manner in which we built a baby brand into a cash-generator is some memory.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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