Nigel E. Wark
Executive Director – Marketing & Sales, Ford India
Launch of Ford Figo in India has been a moment, which is very close to my heart. I have worked for many years with Ford Motor Company and have helped in launching various products across the world, but with Figo having the potential to change the magnitude of the game that Ford is playing today in India, it gives me immense pleasure to work with the team. The launch of Figo is all the more important as it is expected to bring in volume for the company, which is not present dealing in a segment where the bulk of the cars are sold in India.
Executive Director – Marketing & Sales, Ford India
Launch of Ford Figo in India has been a moment, which is very close to my heart. I have worked for many years with Ford Motor Company and have helped in launching various products across the world, but with Figo having the potential to change the magnitude of the game that Ford is playing today in India, it gives me immense pleasure to work with the team. The launch of Figo is all the more important as it is expected to bring in volume for the company, which is not present dealing in a segment where the bulk of the cars are sold in India.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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