First Rajshri Productions, then Shah Rukh’s Red Chillies Entertainment and now Yash Raj Films. What is it that’s bringing these movie mavericks to the idiot box? 4Ps B&M does a checkout with some eminent industry insiders...
Interestingly, this hints that with more and more filmmakers coming to the small screen, there is a huge scope to expand the viewer base of TV even further. This will also pave way for more niche content, which is a norm in the West now. “YRF, for example, is doing shows that are targeted more towards an urban niche,” says Zee TV’s Motwani. But then, it will take some time before such niche content makes inroads in the Indian TV space.
A rather interesting observation is that most filmmakers that are coming to TV are the traditional ones. The revolutionary Gen Y filmmakers apparently are still shying away from TV. As Purnendu Shekhar, writer of shows like Ballika Vadhu and Jyoti explains, “The leaders of new wave cinema wrongly think TV to be a regressive medium. They think it doesn’t match up to their ‘intellectual’ capacity. But sooner or later, they too will join the small screen keeping in mind the huge potential it has.” Truly, as Planman’s Shuhoshekhar says, “When the fat lady sings and when the doves come calling (read, slowdown), the TV provides salvation!” Amen!
For more articles, Click on IIPM Article.Interestingly, this hints that with more and more filmmakers coming to the small screen, there is a huge scope to expand the viewer base of TV even further. This will also pave way for more niche content, which is a norm in the West now. “YRF, for example, is doing shows that are targeted more towards an urban niche,” says Zee TV’s Motwani. But then, it will take some time before such niche content makes inroads in the Indian TV space.
A rather interesting observation is that most filmmakers that are coming to TV are the traditional ones. The revolutionary Gen Y filmmakers apparently are still shying away from TV. As Purnendu Shekhar, writer of shows like Ballika Vadhu and Jyoti explains, “The leaders of new wave cinema wrongly think TV to be a regressive medium. They think it doesn’t match up to their ‘intellectual’ capacity. But sooner or later, they too will join the small screen keeping in mind the huge potential it has.” Truly, as Planman’s Shuhoshekhar says, “When the fat lady sings and when the doves come calling (read, slowdown), the TV provides salvation!” Amen!
Pallavi Srivastava
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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