In 1999 when Bipasha Basu was cutting a career for herself as a model in USA, she featured au naturel in an ad for a New York lottery. The ad showed her as a Rajasthani bride getting ready for her marriage, and its tag line had read ‘All you need is a dollar and a dream.’ Now, the ad has been unearthed and put up on YouTube and Bipasha is aghast but also defiant of the ad, and says that it is beautiful and she’s proud of how she looks in it. As bold as ever, that’s Bips for you!
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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