As Motorola's fortunes continue to dip, the company waits eagerly for Sanjay Jha to deliver the 'goods'
"Motorola has an attitude problem. It thinks it is an amazing company with amazing products. The only problem is that it's customers don't agree," says telecom analyst, Jeff Kagan. Motorola, which was once the leader in wireless devices in the 1990's missed the beat when technology took a paradigm shift from analog to digital. To its credit, Motorola did develop the Moto Razr, which became an instant hit. Alas, that was the last successful product that Motorola launched. Since then, it's been more about promises and less about delivery. Even today, when the industry has moved on to smart phones, Motorola is struggling to become relevant again. But now the daunting question is will Jha (with his fattest paycheck) be able to save this troubled company?
A PhD in electronics and electrical engineering from the University of Strathclyde (Scotland), Jha had served as Chief Operating Officer of Qualcomm Incorporated prior to joining Motorola’s dying business as co-CEO with Greg Brown in August 2008. Jha was brought on board to lead Motorola''s cell phone division and to make progress in developing its new smart phones range. His expertise in chipset design and software platforms were particularly sought by the company to ensure that its troubled handset business saw some ray of hope. But critically the company is still focussing on its three pronged strategy – Windows Mobile, Android, and Moto''s own P2K for low-end phones. Jha is hoping that with the help of Google''s Android, he will be able to gain over rivals like Apple and Blackberry in the smart phones category. Android is quite cost effective, but they still have to develop true crowd pullers like the Moto Razr. Jha''s core competence is products, and if he doesn''t deliver on that front, that cheque could start shrinking pretty fast!
A PhD in electronics and electrical engineering from the University of Strathclyde (Scotland), Jha had served as Chief Operating Officer of Qualcomm Incorporated prior to joining Motorola’s dying business as co-CEO with Greg Brown in August 2008. Jha was brought on board to lead Motorola''s cell phone division and to make progress in developing its new smart phones range. His expertise in chipset design and software platforms were particularly sought by the company to ensure that its troubled handset business saw some ray of hope. But critically the company is still focussing on its three pronged strategy – Windows Mobile, Android, and Moto''s own P2K for low-end phones. Jha is hoping that with the help of Google''s Android, he will be able to gain over rivals like Apple and Blackberry in the smart phones category. Android is quite cost effective, but they still have to develop true crowd pullers like the Moto Razr. Jha''s core competence is products, and if he doesn''t deliver on that front, that cheque could start shrinking pretty fast!
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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